Le Petit Pigeon Branding
Understated elegance combine with whimsical story telling to introduce this bilingual French cafe to Chicago
Initial Concept Building
Various versions of logos, and work marks were explored in the beginning phases. Modern and almost haunting logos were created in the beginning phases. In the end I knew that it would be artistic and with an old world feel. As the sketches progressed, the idea of creating an additional whimsical story with its own characters came to life.
These ideas made way for merchandise and packaging concepts to be created. Additional color options were also explored until eventually I chose to mirror the colors used in my design of the interior to create a cohesively branded environment.
In the end, Le Petit Pigeon took flight.
One of 6 bilingual menus
Stationary
Exterior window signage
Exterior hanging signage
Brochure
Promotional Postcard
Sidewalk advertisement
